"What you say in advertising is more important than how you say it."
-David Ogilvy
Rhino and Chris (the "RC" in Bicycles) are are young U of A grads who own what may become one of the most successful stand-alone bicycle shops in this country. Surprisingly, it's not because they offer up the best of the big brands; Cannondale, GT, Schwinn (to name a few)—but rather because their "secret sauce" centers around one often overlooked ingredient; exceptional customer service. The best I've ever witnessed. Involvement: simple wordpress shell, logo design and a few starter graphics.
Corporate ID—Steelhead Inc, a trade show production house, had built its reputation around its people.. A newly minted image required capturing that essence while conveying a new future direction with growth in new markets. Along with a fresh look, Steelhead revamped their operations strategy, moving their manufacturing facility and establishing a presence in Las Vegas, the trade show capital—opening new windows to the world. Viva Las Vegas!
Involvement: Graphic Design & Art Direction
Rhino and Chris (the "RC" in Bicycles) are are young U of A grads who own what may become one of the most successful stand-alone bicycle shops in this country. Surprisingly, it's not because they offer up the best of the big brands; Cannondale, GT, Schwinn (to name a few)—but rather because their "secret sauce" centers around one often overlooked ingredient; exceptional customer service. The best I've ever witnessed. Involvement: simple wordpress shell, logo design and a few starter graphics.
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