Why do some brands work,
while others do not?
Branding, as well as marketing, for many companies and businesses, can seem unpredictable, even overwhelming. But it doesn't have to be—if you know your customer.
Today's technology has opened the doors to communication in ways we could have only imagined a few years ago. We have the ability now to reach audiences around the world in just seconds. And with so many portable devices available, there are infinitely more ways to share your story than ever before. However, simply because advertising is more readily dispensed does not mean that it is more effective. All too often, just the opposite is true.
Keep this simple fact in mind; Your story, your business, and your audience are unique. Not everyone will become your customer. The old saying, 'less is more' is key to building a successful brand presence and ultimately a loyal customer base. Think small to get big. Finding your niche (or isolating your target market) allows you to focus your messaging around your specific audience and deliver to their expectations. In the end, you'll save time and money by making wiser decisions, and most importantly, your message will carry greater impact.
Finding your niche. In 1971, a little-known coffee shop opened its doors with a vision of providing more than just great service and better coffee, but also a unique environment where people could gather and feel connected. This became the soul of their culture. Today, with more than 17,000 stores in 55 countries, Starbucks has created a brand that is relished around the world—by knowing its customers and delivering to their expectations, without falter.
Let me help you find yours. For more than two decades now, I've had the pleasure of working with many wonderful companies. Some had already attained their global presence, while others scraped together their marketing funds from underneath a couch cushion. I genuinely enjoy what I do. Enough to confess that the satisfaction of helping others find flight is far more rewarding than the pay at the end of the day. Together, we can work within your company's budget, regardless of the limitations, by applying calulated strategies that will act as stepping stones for growth.
Let's grab a cup of coffee and talk!