Why do some brands work, while others do not?
Branding, as well as marketing, for many companies and businesses can seem unpredictable, even overwhelming. But it doesn't have to be—if you know your customer.
Todays technology has opened the doors to communicate in ways we could have only imagined a few years ago. Now, we have the ability to reach audiences around the world in just seconds. And with so many portable devices available, there are infinitely more ways to share your story than ever before. However, simply because advertising is more readily dispensed does not mean that it is more effective. In fact, all too often, just the opposite is true.
Keep this simple fact in mind; Your story, your business, and your audience is unique. Not everyone will become your customer. The key to building brand loyalty is narrowing down your ideal audience—or in marketing lingo: isolating your target market. Once you have done this, then you can build your brand and deliver your message around their expectations. In the end, you'll save yourself time and money by making smarter decisions and your message will carry more impact.
FInding your niche. In 1971, a little known coffee shop opened its doors with a vision of providing not just great service and better coffee, but also a unique environment where people could gather and feel connected. This became the soul of their culture. Today, with more than 17,000 stores in 55 countries, Starbucks has created a brand that is relished around the world—by knowing its customers and delivering to their expectations, without falter.
Let me help you find yours. For more than two decades now, I've had the pleasure of working with many wonderful companies. Some had already attained their global presence, while others scraped together their marketing funds from underneath a couch cushion. I genuinely enjoy what I do. Enough to confess that the satisfaction of helping others find flight is far more rewarding than the pay at the end of the day. Together, we'll work within your company's budget, regardless of how limited. There are always ways to improve and grow! Let's grab a cup of coffee and talk.
