
BRANDING AND MARKET DEPLOYMENT
Around the Globe in 25+ Years
Coming full circle - I took my first job out of collage in an advertising agency ... not because I feel a deep yurning to become and Ad Man, but rather because I had spent my last year in school playing around with a new product concept that thought I could market to the world. I wanted to learn how I could make (this dream/crazy idea) come to life from the inside out. I wanted to diving into the creative side of selling - and I knew marketing was the quickest way. I never took the product to market, by the time I had completed my first six months in the agency—I was hooked on marketing and have never looked back. I knew this was my future. My first assignment was to read David Ogilvy
's "Confessions of an Advertising man". I read it a half-dozen times.
I've spent the past decade chasing jobs across the globe. That being said ... Life has been good. But it's time for change. After reading Confessions of an Advertising Man, I decided to make marketing my destiny. I've stuck with it through hell and high-water for 30+ years. And, it's been an amazing experience. As strange as it sounds, I've been with it through the transition from Print to Digital—I never imagined newspapers would become obsolete. I still feel like there's a market for old-school papers. I've spent 315+ years working on the art of print adverting and then 15+ years redeveloping and learning how the digital landscape works. One puts you in a tangi le place within your local neighborhood market place and the other has the potential to put infront of a global audience. One works in the morning infront of a cup of coffee, while the other happens when you're asleep—both together still make an amazing team when designed so.
By accident, I found and started navigating opportunities across the waters by accident.A phone call resulted in being recruited by the company who first discovered Kratom. It was a big deal—and nothing (at that time) meant more that owning the 'com' behind the product name—an easy branding story.
However, every story always has it's challenges.
A few simple words—You can do better, no matter how large or small you are—if you practice 3 simple things.

Rhino and Chris (the "RC" in Bicycles) are are young U of A grads who own what may become one of the most successful stand-alone bicycle shops in this country. Surprisingly, it's not because they offer up the best of the big brands; Cannondale, GT, Schwinn (to name a few)—but rather because their "secret sauce" centers around one often overlooked ingredient; exceptional customer service. The best I've ever witnessed. Involvement: simple wordpress shell, logo design and a few starter graphics.

Corporate ID—Steelhead Inc, a trade show production house, had built its reputation around its people.. A newly minted image required capturing that essence while conveying a new future direction with growth in new markets. Along with a fresh look, Steelhead revamped their operations strategy, moving their manufacturing facility and establishing a presence in Las Vegas, the trade show capital—opening new windows to the world. Viva Las Vegas!

Involvement: Graphic Design & Art Direction

Rhino and Chris (the "RC" in Bicycles) are are young U of A grads who own what may become one of the most successful stand-alone bicycle shops in this country. Surprisingly, it's not because they offer up the best of the big brands; Cannondale, GT, Schwinn (to name a few)—but rather because their "secret sauce" centers around one often overlooked ingredient; exceptional customer service. The best I've ever witnessed. Involvement: simple wordpress shell, logo design and a few starter graphics.
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